At William Hill, we continually aim to give our customers more.

More Value
More Bonuses
More Promotions
More Price Enhancements

No matter what you’re into, we’ve got you covered with not only terrific odds but loads of juicy bonus promotions from free bets to money back rewards.

Take full advantage of our online promotions with our Enhanced Odds and range of Bet Boost offers available for all your favourite sports from Football, Hurling, Gaelic Football, Tennis and of course Horse Racing as well as plenty more.

Sign up online or through the William Hill mobile app and start reaping the benefits instantly.

Who Are We Backing? Our Customers.

The customer has been at the heart of everything we do since we first set up in 1934.

Technology may have changed, but our attitude and business values haven’t.

We believe business transparency is vital to strong customer service.

You matter most.

Betting should be a fun, safe and secure experience for everyone.

Reach out to our team. We’re always here to chat if you have any concerns or questions.

Never Miss a Beat with the William Hill Mobile App

Stay close to the action of all your favourite sports with our all-inclusive interactive mobile app. Bet on the markets that have everyone talking and never miss an event with William Hill TV where you can watch thousands of live events right on your phone.

That’s not all…

**Choose from scores of new and classic online casino games available to keep you entertained at half time, between races or on your lunch break.

Download the app, set up an account and be part of all the action right away.

Got a Hunch? We Want to Hear From You!

If you think you’ve mastered following form or just have a hunch, we want to know!

Send us your bet ideas of Twitter or through the William Hill Mobile App with the hashtag


From cards to corners, 65s to 180s or knockouts to touchdowns, we want to know what you come up with!

What happens next? We price it up and provide a link for you and anyone else interested to back.